The Team

Our Edinburgh office is dedicated to giving our clients a competitive edge with effective communications, public relations and media services to shape reputations in ways that work locally in Scotland, across the UK, and throughout Europe. We offer a variety communication and PR services from Crisis and Issues Management to Media Training that are specially tailored to the media landscape in Scotland.

Robin Dyet

Robin is Scotland Manager for PLMR, based in our Edinburgh office.  He supports clients across a range of sectors, including health and social care, veterans’ issues, energy, professional services and aviation. He has experience of working in both Holyrood and Westminster in a range of roles, including as a Senior Researcher for over 100 MPs and as a media advisor to the Scottish Shadow Cabinet.

Robin has undertaken a number of public affairs campaigns for national and international charities, and for one of the largest regulatory bodies in the world. He also worked on the successful campaign to secure Scotland’s status as one of the world’s first ‘Fair Trade Nations’ and previously helped coordinate the Scottish Parliament’s Cross Party Group on China.

Robin has an MA in Politics from the University of Glasgow.

Emma Divers

Emma joined PLMR Scotland in January 2017 offering support to clients on a wide range of projects. Prior to starting at PLMR Scotland, Emma worked with an international political education charity where she led workshops and debates, and organised a number of national conferences.

In 2016 Emma graduated with a Master’s Degree in Applied Security Strategy from the University of Exeter, where she was awarded a Distinction and the Academic Director’s Prize for the student with the most commendable contribution to the MA Applied Security Strategy. She was also awarded the Director’s Prize for Best Analysis of a current global crisis. During her time at Exeter, she completed a yearlong research project into UK and NATO policy towards Russia and successfully presented the findings at a Royal United Services Institute (RUSI) conference in May 2016. These findings were subsequently submitted to the UK Defence Select Committee.

Emma also has a first class BSc Honours degree in Policing and Criminal Investigation from the University of Central Lancashire and was awarded the Lancashire Constabulary prize for her work on Human Trafficking in Europe.

Emma is interested in politics, government policy and strategic communications, and is currently learning to speak Korean.

Tim Knight

As a Senior Account Director, Tim works to develop and deliver media and political engagement strategies that meet clients’ goals in a number of PLMR’s specialist sectors. His experience includes political campaigning and public relations work in education, health and social care, science, and he leads PLMR’s energy sector work.

Tim has successfully delivered national and international media coverage in order to raise clients’ profiles, and is well versed in helping clients to prepare for media appearances and to successfully negotiate crisis situations.  He led the team that established the Global Communications Alliance, a global network of independent communications agencies, and was a finalist in the 2014 Douglas Smith Awards, which recognises the best young person working in public affairs and lobbying.

In 2012 Tim was seconded to the Democrat party in the United States to work on President Obama’s re-election campaign, and worked on voter engagement in the key swing state of Virginia. Before joining PLMR in early 2011, Tim worked for Neptune Renewable Energy, who are at the forefront of efforts to develop sites and technologies for tidal electricity generation.

Tim is a Masters graduate of King’s College London, where he studied Modern History, and holds a BSc in Politics and International Relations from the University of Southampton.

David Madden

David plays a key role in much of the company’s planning, PR, lobbying and crisis management work.

In addition to work on our core public affairs and media relations accounts David leads the company’s growing planning practice.  With over 15 years’ experience in planning lobbying, David’s work has taken him across the length and breadth of the country.  His understanding of the wide ranging nature of local authority decision making structures and planning practice is second to none.

Crisis management work has included working successfully with clients and media lawyers to minimise negative coverage in national press and television.  PR and public affairs campaigns have included award-winning work for an international music label and government-level profile raising for a NYSE listed technology provider.

David has appeared on national television and radio, both on behalf of clients and for PLMR.  He is a regular contributor of articles to the media and was recently published in Total Politics and Healthcare Business.  Articles and letters drafted for clients have appeared in national broadsheets including the Times and the Guardian.

Prior to joining PLMR David worked as an independent consultant for a number of other firms, was for several years a Section Manager at the London Headquarters of an international recruitment firm and worked as a researcher for a Peer in the House of Lords.

David is a graduate of the University of London, Queen Mary College (BA Hons. English Literature).

Joe Mitton

Joe joined PLMR as a Senior Consultant in June 2016 after six years as an adviser in the office of London Mayor Boris Johnson.  He works across a range of PLMR clients, and specialises in understanding technology businesses, the digital economy, life sciences, infrastructure and financial services sectors.

As Special Advisor for Business and Science to Boris Johnson, Joe developed City Hall’s support for London’s tech community and science firms.  He secured funding and political support for Med City, a promotional agency for the medical research sector, and launched the Digital Health London initiative.  Joe was Strategic Adviser to Old Oak and Park Royal Development Corporation, Europe’s largest regeneration project, and he has secured political support for several large infrastructure projects across the city. 

On behalf of the Mayor, Joe influenced the development of legislation on policing, justice and taxation.  Working closely with Deputy Mayor Kit Malthouse (now the Conservative MP for North West Hampshire), Joe delivered an extensive inward investment project targeting business visitors to the London 2012 Olympic Games.  He also represented City Hall on the Government’s Olympics Security Board and managed the Mayor’s relationship with the Metropolitan Police from 2010 to 2012.

Before entering City Hall, Joe worked in the Australian Foreign Service.  He went on to be appointed to the Australian High Commission in London, where he represented the Australian government on trade and regulatory issues in the UK and the European Commission, including negotiating on its behalf at the 2009 G20 summit.

Joe holds degrees in Arts and Economics, and has a Master’s degree in International Affairs from the Australian National University in Canberra.  He speaks Dutch and Japanese.

Mike Ramsden

Mike Ramsden brings 18 years experience of broadcast journalism to PLMR. He was the presenter of BBC London News on BBC1 for ten years, reaching audiences of up to 1.5 million people with live broadcasts from the studios of New Broadcasting House in central London. He’s reported on the build-up to the 2012 Olympic Games, the 7/7 attacks and their aftermath, and filmed and edited a series of reports on a London charity helping the rural poor in Kenya.

Politics has featured heavily in Mike’s career, following the stories that made up a dozen local elections, six general elections and two London Mayoral elections, as well as presenting the London part of The Politics Show on Sundays on BBC1. He’s worked in newsrooms at the BBC News Channel, at Newsbeat on BBC Radio 1, and in BBC local radio in the English midlands.

He’s a skilled live interviewer, who can help prepare our clients for the toughest broadcast interviews. His experience as a presenter and reporter mean he has a ‘gut feel’ for what news editors want, helping our clients get maximum positive coverage across all media channels.

In September of 2011, Mike moved into corporate communications at RBS Insurance, Britain’s biggest general insurer, applying his skills to a period of immense change for the organization. He presented and produced regular video interviews with the CEO and CFO, and helped create the messaging that engaged 15,000 employees with the new identity and culture of Direct Line Group, the company that was created as the insurance business separated from RBS group.

Kevin Craig

Kevin founded PLMR in 2006 since when it has become of the UK’s Top 100 and the World’s Top 250 communications firms. 

A fellow of the Royal Society of Arts, Member of the Chartered Institute of Public Relations and Institute of Directors, Kevin Craig is one of the UK’s top public affairs, public relations and crisis management experts with 22 years of experience.  This includes time spent at Saatchi and Saatchi’s PR Arm, global law firm DLA Piper where he was a founding member of its Lobbying and PR practice, eleven years to date as an elected politician in London Government, including three as Chair of a Planning Committee, being a Member of Labour’s 2001 General Election Communications Team and also a Parliamentary Candidate in the 2005 British General Election.

Awarded the 2011 Public Affairs Consultant of the Year award by Public Affairs News, Kevin is a sought after commentator, appearing on national and international media including Al Jazeera, Sky News, the BBC and Reuters and the Financial Times to comment on political, economic, social and environmental issues of the day.  He has an excellent cross party network of contacts and has worked across a number of PLMR’s key sectors.

Kevin led PLMR’s Team to two Gold Lions in the PR and Public Affairs categories at the Cannes Lions International Festival of Creativity.  He was a judge in the 2015/ 2016 PR Week Awards and was also a Judge for both the 2013/ 2014 Cannes Lions and Public Affairs News Awards in 2013, having previously served as a Judge at the Public Affairs News Awards 2012.

In addition to his private sector work, Kevin has advised a host of not for profit and charitable organisations. He is a Non Executive Director of Company Shop, a former School and College Governor and is a Trustee of the Charity Elizabeth’s Legacy of Hope by whom he was nominated to carry the Olympic Torch on the eve of the London 2012 Olympics.

Having grown up on a South London Council estate as the son of Irish immigrants who came to London in the 1960’s, Kevin has insisted that philanthropy and corporate social responsibility have been at the core of PLMR’s values since day one.  He speaks French, basic Spanish and holds dual British Irish citizenship.

Elin de Zoete

As Managing Director, Elin is responsible for leading the PLMR team and providing senior counsel and strategic advice to clients across the business.

Since joining PLMR in 2008 Elin has directed award-winning Media Relations and Public Affairs campaigns, achieved tax cuts in the Budget, delivered national print and broadcast media coverage, organised visits and speeches with Cabinet Members, facilitated high profile public exhibitions, helped secure planning permission for multi-million pound projects, led select committee training and messaging sessions, briefed participants in Parliamentary Debates, engaged regularly with MPs and Councillors and advised Senior Leadership Teams when reputations have been challenged.

Elin works with clients big and small, from charities campaigning on issues of social justice, to publicly listed companies promoting and protecting corporate reputations. She has been instrumental to PLMR’s growth and has been recognised as an industry rising star by both PRWeek and Public Affairs News.

In education, Elin champions some of the country’s most innovative providers.  From single schools pioneering new models of state education, to ambitious Multi-Academy Trusts, looking to expand or raise their profile. Her work in education contributed to PLMR winning two Gold Lions at the Cannes International Festival of Creativity and being Highly Commended by PRWeek.

In food and resources, Elin advises the UK’s largest redistributor of supply chain surpluses and helped launch the UK’s first social supermarket. She also provides public affairs advice to one of Britain’s favourite household food brands and oversees a team working on energy projects, representing global providers.

In health and social care Elin works with NHS Trusts, trade bodies, charities and independent providers to communicate key messages, raise profile through effective PR campaigns, position to engage politically, conduct outreach to key patient and user groups and importantly, providing Board level support, advice and media handling in crisis scenarios at the highest level.

When not delivering for clients or overseeing company development as a member of PLMR’s Board, Elin is a regular ambassador and spokesperson for the company. She has given expert commentary in print and broadcast media and she regularly presents at conferences and events on communications. Elin is a Member of the IOD, holds a Master’s Degree in International Development from the LSE and achieved a First Class Honours at UCL in Politics and East European Studies. Outside of work Elin is a Board member of the Centre for the Study of Market Reform in Education (CMRE).